The new Bridgestone e12 CONTACT is straight distance you can see! The true game-changer is a new CONTACT Force dimple, which features a unique structure with a raised area in the centre and an outer portion that slows horizontal rotation during flight. The raised area allows for 38% more contact with the clubface at impact than traditional dimples, yielding a much more efficient transfer of energy and improved core activation. The result is faster ball speed and straight distance with every club in the bag.